Mário Vinha started growing coffee when he was 13 years old, together with his father. He learned a lot and overcame challenges such as productivity, plant spacing, varieties and prices. After fulfilling his desire to buy a larger property he heard about specialty coffee, but until then there was the prejudice that their region was not good for this. In 2017 he was told that his coffees were good and there was potential, so they increased the quality and improved the way they produced and selected the best coffees, researching and mapping, this research is still in practice today.