Juarez writes: "I came from a humble family from Minas Gerais, where my father started to work in coffee cultivation. Since I was a kid I already worked with him on the plantation and it was then that I fell in love with this profession. Now, 50 years later, I'm working with my wife and children, trying to make our farming as sustainable as possible, preserving forest reserves and water springs on our land. About 8 years ago we decided to no longer use pesticides on our coffee, this has brought great benefit not only to the health of my family and to the end consumer but also has greatly improved the quality of our coffee."